Nowadays it has become quite popular among business and academic professionals to organize public speeches and presentations. Even the most sophisticated audiences want to enjoy the informal character of presentations and learn from them. However, not everyone can easily balance an informal language and formal message.
So, to produce a perfect presentation, the speaker must choose a unique style and a distinct tone, which will reflect the needs, interests, and expectations of the target audience. So, begin your presentation with an attention getter. Be unexpected. Be open and sensitive to you listeners. Take their attention and do not let them go until you finish your speech. Below are just some examples of how you may want to open and lead your speech. Use these recommendations to achieve the desired result:
This is simple and understandable: you must show your respect for your audience. You must create a comfortable atmosphere and establish a powerful contact with listeners. Greet them!
Once you have greeted those who came to see you, you will want to compliment your audience. Why not tell your listeners how excited you are to meet them? Why not tell them how great you feel in their presence?
Now it is time to get acquainted with the audience. Tell your name. Share your credentials. Tell your audience why you are an expert in the topic you plan to discuss and why they should believe everything you say. For instance, you can say, "My name is Constance Jackson. You can call me Const. I have been working in the field of insurance for more than 20 years. I have carried out several studies of the insurance markets in the United States and Asia. I would like to share some valuable insights from my studies with you."
Provide your audience with a summary of the information you plan to deliver and explain during the speech. Create a realistic expectation and tell your audience what they are going to do during the presentation.
Now let us organize these recommendations into a realistic example.
"Good morning! Thank you for being here. I am excited to see you all here. My name is Constance Jackson. You can call me Const. I am an insurance expert with more than 20 years of practice experience in this field. I have carried out several studies of the insurance markets in the U.S. and Asian countries. I travelled to Malaysia, Hong Kong, and Japan to explore their insurance principles and successes. Today we will revisit my findings, and I will provide you with some knowledge that you will be able to use in your practice."
Whenever you deliver a presentation, you can begin it this way. It is never too late to show empathy and sensitivity to the needs of your audience. You must be ready to interact with them. A good presentation is not only about speaking from the stage. It is about communicating and exchanging information. Use PowerPoint to create a presentation and add it to your speech.